INFINIUM™ - The most durable Valeo wiper blade

VALEO INFINIUM^TM - A range dedicated to retail market which speaks to the end users while covering retail market expectations

A strong unique selling point is highlighted on the packagings to promote a measurable benefit for end users. Valeo has also tested and approved packaging layouts with consumer panels in order to ease choice and then improve overall purchase experience. As Valeo Infinium^TM range is dedicated to the Retail market (that encompasses Tyre Specialists, Auto Centers, Petrol Stations, Car Wash, Fast Fitters and Glass Specialists), Valeo made a point of honour to speak about wiper blades at an understandable level and to ease consumer journey, even for the most inexperienced shoppers.

In addition to driver needs, Valeo also took into consideration Retail market needs when it comes to wipers and designed a range that enables Retail players to:

- Maximize rotations and turnover in shelves

• Thanks to smart products with high car park coverage and innovative connectors

- Differentiate from other competitors

• Valeo Infinium^TM range and communication are based on end-users studies to hit the points end-users are looking for
• Several products first to market at a worldwide or european level

In addition, Valeo proposes a full pack of services to boost retailer’s sales. From printed communications to a digital launch pack, not forgetting point of sales tools and merchandising optimization plans, Valeo will be the best partner to drive wiper blade category sell out.