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Valeo enhances its Specialist Club

Valeo further enhances its Specialist Club reward program
Valeo further enhances its Specialist Club, the 100% digital reward program that awards points to workshop owners and representatives


What, how, where...


Valeo’s Specialist Club is a 100% digital loyalty program that awards points to workshop owners or representatives when purchasing Valeo products for passenger cars and commercial vehicles. These points can then be redeemed for a wide variety of gifts from an online club catalogue, which includes everything from wireless speakers to power tools, and much, much more.


The reward program is free of charge and only takes two minutes to register for. It’s then just a matter of scanning the barcode on any purchased Valeo product and watching the points stack up. Points are awarded for a long list of spare parts, such as brake pads, rotating machines, clutches or wipers.


After initially launching in Spain in 2018, Valeo’s Specialist Club went international in 2019 and now reaches 13 countries across the globe, including Brazil, China, France, Germany and Turkey. In 2022, even more countries will adopt the program, taking in Belgium, Greece and India to name but a few.


The aim of the Specialist Club is a simple one: to reward loyalty of automotive workshops.


Moving to the next level


On June 28th 2022, Valeo launches the latest version of the Specialist Club, with a whole host of enhancements on the app. These will include:


  • An improved gift shop experience for easier browsing and easier gift redemption of the many products available
  • More languages, thereby covering a greater number of countries
  • An auto-complete feature when typing in garage addresses


By continuing to improve the app, Valeo hopes to make the Specialist Club as easy to use as possible and for loyal garages and maintenance workers to not miss out on any of the great gifts available.