• Getting into the air conditioning habit

• Winning the aftermarket

Getting into the air conditioning habit means offering distributors the resources and support required to explore a market that is still underdeveloped.

Valeo's know-how, communication tools, training and products create a winning package to help garages perform better in a market still dominated by the dealer networks.

There is an explosion in the air conditioning market for cars, and you need to prepare for the rise in the maintenance market and the independent aftermarket. Yet the needs of ageing vehicles are not currently being met.

To help you achieve more sales in this area, Valeo provides teams of dedicated experts and resources to provide professionals with proof of the immediate gains to be made.

Operation Air Quality

The first objective, and the most simple to achieve, is to promote the concept of air quality.

Filter replacement as well as curative antibacterial treatment (Clim'pur) helps to generate business with a simple message and an easy to provide service.

But this service still needs to be provided: how many repair specialists think of suggesting it to their customers?

Valeo has put together packs aimed at each type of customer, comprising a demonstration kit, rearview mirror tag, air quality indicators and sales guide for repair specialists.

Become an air conditioning specialist!

But the filter is only the tip of the air conditioning iceberg.

Valeo has defined three other market segments to be won: the refill, the refill and filter, and Valeo Clim Service for air conditioning specialists.

Deploying a specific sales forces in France and Europe during the warmer months, Valeo can support distributors on the ground, taking action and providing training and targeted material.

With proof to back up their arguments, distributors will be able to convince their customers of the importance of air conditioning maintenance.

Getting into the air conditioning habit means promoting a service and a skill in order to improve sales. To achieve this objective, Valeo will be at your side this summer to help you communicate with your customers.